Understanding Bordetella (Kennel Cough) in English Bulldogs A Realistic, Responsible Guide for Buyers

Bordetella, commonly referred to as “kennel cough,” is a highly common, contagious respiratory infection seen in dogs of all breeds and ages, especially puppies. While hearing a cough in a new puppy can be alarming, bordetella is not genetic, not congenital, and not a reflection of breeding quality or care. It is an environmentally acquired condition associated with exposure to other dogs or shared environments.

At WB English Bulldogs, we believe education and transparency are essential to responsible ownership and long-term puppy success.

1. What Is Bordetella (Kennel Cough)?

Kennel cough is a broad term used to describe canine infectious tracheobronchitis, a respiratory condition caused by a combination of bacteria and viruses. One of the most common bacterial contributors is Bordetella bronchiseptica.

It primarily affects the upper respiratory tract and is characterized by irritation and inflammation of the trachea and bronchi.
(Merck Veterinary Manual; American Veterinary Medical Association)

2. How Dogs Contract Bordetella

Bordetella is highly contagious and spreads through airborne droplets or direct contact. Puppies may be exposed through:

• Veterinary clinics

• Grooming facilities

• Training classes

• Boarding environments

• Pet stores or shared surfaces

• Contact with other dogs during transport or transition

Exposure can occur before, during, or after placement, even in clean, well-managed environments.
(VCA Animal Hospitals; AVMA)

3. Common Signs of Kennel Cough

Symptoms can range from mild to moderate and may include:

• Dry, hacking cough (often described as “honking”)

• Gagging or retching

• Mild nasal discharge

• Sneezing

• Slight lethargy in some cases

Most puppies remain active, alert, and eating normally. Severe complications are uncommon in healthy puppies when addressed promptly.
(Merck Veterinary Manual)

4. Bordetella Is Common and Often Self-Limiting

Veterinary literature recognizes kennel cough as one of the most common respiratory infections in dogs, particularly in puppies and young dogs with developing immune systems.

Many cases are:

• Mild

• Self-limiting

• Resolved with supportive care and time

In some cases, veterinarians may prescribe antibiotics or cough suppressants depending on severity and risk factors.
(VCA Animal Hospitals)

5. Vaccination and Limitations

While bordetella vaccines exist, it is important to understand:

• Vaccination does not guarantee complete prevention

• Vaccines reduce severity and duration, not absolute risk

• Multiple organisms can cause kennel cough, not just bordetella

Therefore, vaccinated dogs may still develop mild symptoms if exposed.
(AVMA; AKC)

6. Why Bordetella Is Not Covered Under Our Health Warranty

At WB English Bulldogs, our health warranty is designed to cover true congenital or hereditary conditions that impair long-term health or physical function.

Bordetella is excluded because:

• It is environmentally acquired

• It is highly contagious and exposure-based

• It can occur despite vaccination

• It is temporary and treatable

• Outcomes depend on environmental exposure and post-placement care

Because bordetella can be contracted at any point and is influenced by factors beyond breeder control, it is not covered under our one-year health warranty.

7. Responsible Ownership and Care

We encourage owners to:

• Monitor respiratory symptoms closely

• Follow veterinary guidance if coughing develops

• Limit exposure to other dogs during recovery

• Avoid strenuous activity until symptoms resolve

• Maintain good hygiene and clean living areas

With appropriate care, most puppies recover fully without long-term effects.

8. Setting Proper Expectations

As professional English Bulldog breeders since 1998, WB English Bulldogs is committed to producing healthy puppies and educating families on common, manageable conditions.

Bordetella is a well-documented, common canine respiratory infection, not a reflection of breeding practices or long-term health. Education, early recognition, and realistic expectations ensure the best outcomes for both puppies and owners.

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Sources & Professional References

Merck Veterinary Manual
American Veterinary Medical Association (AVMA)
VCA Animal Hospitals
American Kennel Club (AKC)